Cupido Advocate

Find something meaningful…
(re)Discover the magic…

Have you ever thought that as cynical as the world might be about relationships, divorces rates, swipes left, the inevitable doomed compromise of a long term relationship… or the sanctity of a union where love is a secondary concern… might be crowding out something truly remarkable? If so, you are in the right place…

Who is this for?

Anyone who would feel envious of an old couple in their 90s who behave like teenagers with each other. That is, that somehow they have retained the magical connection they had between each other when they first met. They truly delight in each other.

But surely that is very rare?

Indeed it is, but it need not be if we know what to look for.

Can this happen with my current partner?

It depends on both of you, but almost certainly if you have felt it at the start of your relationship.

What is the secret?

There is no list, no correct set of attributes a person has. The only requirement is that two people know that the deepest part of themselves are yearning for the magic. Something that if touched on both sides becomes its own unstoppable force between them.

Surely this is Disney stuff, unrealistic and doomed to failure?

Everything has its life cycle. This is not about finding ‘the one’. It is about finding ‘the connection’. It is about nuturing that connection and delighting in the fruits of secret place you both build together.

But what about this, the magic you talk about inevitably fades…

Captain Corelli’s Mandolin by Louis de Bernieres “Love is a temporary madness, it erupts like volcanoes and then subsides. And when it subsides you have to make a decision. You have to work out whether your root was so entwined together that it is inconceivable thatyou should ever part. Because this is what love is.”

I find this idea to be intrinsically false. Love does not have to be a ‘temporary madness’ that inevitably fades. It can be an incredible, magical force that grows, evolves and have a life of its own. It can be more powerful as time moves on. The second half of the quote is framed for what the couple would lose rather that what they would gain. To frame the decision to stay together by the cost of departure misses what I believe relationships really are: ‘I choose you’ moment by moment. ‘I choose you’ because I want you, I delight in you. There is always an exit, even with official commitments, there is always an exit. It is the constant choice that makes the relationship what it is and that is a beautiful thing. It is the force of attraction, not the fear of loss than binds the magical relationships.

What I do

I help people find their person. That is, to allow the belief that someone can really touch the deepest part of themselves and vice versa, thrive. The journey might not be what you expect. As much as you might want to just make it happen, you have to do two contradictory things: to really know what you are looking for and to not look for it or expect it. I like to call this disLovery because it is simultaneously silly and profound. In my view everyone should have a big smile on their face when confronting something so important. 

If you are curious about something above, maybe you are closer than you think…


“After ending a ten-year relationship that left me feeling disillusioned and doubtful about love, I found myself in a dark place. The heartbreak and disappointment seemed overwhelming, and I struggled to believe that I could ever find love again. That’s when I turned to Alex, and it was the best decision I ever made.

From our very first session, Alex made me feel heard, understood, and valued. His compassionate and insightful guidance helped me to process my past relationship and rebuild my self-esteem. With his advice and support, Alex taught me to open my heart again and trust in the possibilities of love.

Today, I am hopeful and excited about the future, thanks to Alex. He has a true gift for helping people heal and find love again. I highly recommend Alex to anyone looking to rebuild their faith in relationships.”


“My wife and I were struggling to communicate and connect, but Alex was a game-changer. With his guidance, empathetic listening, and practical strategies, we were able to rebuild our relationship and strengthen our bond. His support has been invaluable, and we highly recommend his services to any couple looking to reconnect.”


“Hi Alex,

I just wanted to say a huge thank you for all your help and support. Getting out of that toxic relationship was one of the toughest things I’ve ever done, but you made it possible.

Your advice and encouragement really helped me see that I deserve so much better and gave me the confidence to believe in myself again. I feel like a whole new person now, and I couldn’t have done it without you.

Thanks for being there for me and for always believing in me. I’m so grateful for everything you’ve done.”

Rose M xx

“I am incredibly grateful to Alex for helping me regain my confidence. When I felt lost and disconnected from my boyfriend, Alex provided the guidance and support I needed to rebuild my self belief and strengthen our relationship. Thanks to Alex expertise, I have reconnected with the love of my life and our bond is now stronger than ever. Thank you, Alex, for everything!”